Description
As the “wind vane” of China’s manufacturing industry, the CIIF is a grand show for enterprises every year. Many new products and new technologies displayed at the CIIF are creating more new industries and new business formats by empowering related industries. This year’s Industrial Expo has been rescheduled to the golden autumn for the first time. ABB, a big player in the industry, has brought fruitful results to the robot exhibition in a seasonal setting. As an industry media, the editor refuses to be amazed after a quick glance, but hopes to find n possibilities within the manufacturing industry and even beyond manufacturing, and to integrate vertical and horizontal directions.
(ABB booth)
In terms of intuitive impression, the design of ABB’s booth shows “carefulness”: the bridge design not only displays ABB’s new products and star products, but also a series of digital and collaborative automation solutions, and even contains ABB’s main concepts for future factories. We can see from it what the future of smart manufacturing will look like: human-machine collaboration, digitization, and simplified design, all of which aim to create flexible and efficient factories and also reflect ABB’s work with customers from now to the future.
“Fundamental changes in the way we work: flexible automation”
Bill Gates once predicted that robots will repeat the rise of personal computers and become the next technology to change the world. According to data released by ABB Media Conference, the growth rate of global robots in 2017 hit a new high for five consecutive years, with a growth rate of 29% compared with the same period in 2016. In terms of region, the Asian market grew at 255,000 units and 34%, ahead of the American market (50,000 units and 22% growth) and the European market (67,000 units and 20% growth). Among them, the demand in the Chinese market is strong, with 138,000 units added annually, a year-on-year increase of 59%, which has repeatedly demonstrated the unlimited potential of the Chinese market.
In the process of transformation and upgrading of China’s manufacturing industry, we can see two worlds: on the one hand, the demographic dividend has disappeared, and the low-cost advantage of China’s manufacturing is no longer there; on the other hand, the manufacturing industry is turning to technological advantages, and there is still a need for certain factors such as capital and talent. During the accumulation period, “machine substitution” is the current shortcut for enterprises to upgrade that is easy to learn, easy to use, and yields quick results.
As a foreign-funded enterprise that has entered China for development very early, ABB clearly sees this change. Ni Side, global head of ABB’s Robotics Business Unit, said bluntly that in the past, robots mainly served large enterprises, but now, robots have begun to serve smaller manufacturing companies. This means that robots that are easier to install, program and use will increasingly serve small and medium-sized enterprises, and customers need flexible automation to respond efficiently to rapidly changing market cycles.
(Niside, Global Head of ABB Robotics Business Unit)
The concept of “simplification, collaboration and digitalization” advocated by ABB Robotics is not only in line with the development trend of robots, but also can effectively solve the real pain points faced by customers.
“Whether it is a global enterprise or a small and medium-sized enterprise, the factory of the future is characterized by flexibility, collaboration and digitalization to enable it. Simplicity is the main element of the factory of the future, which can maximize the power of robotics and flexible automation .” Steve Wyatt, Vice President of ABB Group and Head of Global Marketing and Sales of ABB Robotics Business Unit, said, “To simplify things, we now use global standards to easily integrate solutions. The ‘intuitive robotics technology’ adopted by ABB can enable factories to Shop floor processes are as easy as using your smartphone.”
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